What planning and strategy exercises will be required to get the account team up to speed? How long will it be until my project is completed? There are various models in place from agency to agency. Unless your product/service requires a very intimate understanding of the industry you operate in, a fresh set of eyes outside of the norm can be a good way to refresh your marketing and reengage customers. Most marketing agencies will work around your communication preferences, but with website links, logo proofs, and other digital assets going back and forth, email will likely be one of the primary channels between you and your agency. Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. Ask what the marketing agency expects from you. Think about the qualities you look for in a new employee and evaluate your account team in the same way. When selecting an agency, be sure that you can walk away if the relationship sours. Hiring an agency requires a bit of … Here are 8 questions you should ask. Working with a marketing and design agency that has worked in your field can give them a head start on your project. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest … Working with skilled graphic designers, knowledgable developers and programmers, and marketing professionals allow them to leverage their experience while you focus on what you are best at: running your business. Unless your product/service requires a very intimate understanding of the industry you operate in, a fresh set of eyes outside of the norm can be a good way to refresh your marketing and reengage customers. Questions to Ask When Selecting an Advertising Agency: Inquire about who owns the artwork, coding, files, photography, and other brand assets. 2. What are and when are the first milestones? 8. How much will my project cost and what are the other billing details that will impact me? A great client-agency relationship is based on honesty and trust. When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. By Jay Conrad Levinson. The internal configuration of design agencies are all over the map. Do you use freelancers or is your team in-house? Or maybe they have designed the look of your new brochure and they need you to provide them content. Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. 5. The internal configuration of design agencies are all over the map. Our team is always ready to help you! The 10 difficult questions you should ask your agency in a pitch. Here are the ten most important advertising questions you need to ask when creating any campaign: What is your single key message in one sentence? Some teams require a daily meeting during a major project, while others meet weekly or bi-weekly. Inquire about who owns the artwork, coding, files, photography, and other brand assets. All Rights Reserved. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments 7. What is your experience and do you have any specialties? Every agency is better at some things than others, so you’ll want to have a good idea of what your company needs to accomplish to make sure it’s a good fit. When speaking with a marketing agency, find out the full costs of the project. Let's get started with a quick quote. info@thecyphersagency.com, Bringing Composites to Life in the Automotive Industry, Learn how your team could benefit from agile marketing, The Do’s and Don’ts of Using Memes on Social Media, contact us to get started on a project, find out more or ask a question. Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. Some marketing agencies specialize on specific types of projects. What are the costs for third party expenses (stock photography, website hosting, printing, etc.)? If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you! As a rule, do not work with any marketing agency that will not give you these. Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. What do you as a client need to do at that time? This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. These are the type of questions that address your day-to-day relationship with the agency, rather than inquiries about high-level strategic thinking or questions about how the agency … Here are the 41 Questions Marketing Consultants Should Ask … Understand the overarching process of how your project will be completed. What is the key objective or purpose of this … As far as the meeting happening in-person or over the phone, make your wishes clear to the agency to make sure they accommodate your needs. 10. When interviewing any potential marketing agency you are considering, ask if they use freelancers or not, how often, and their work experience. Your agency may give you a website design that you need to approve. What do I need to pay to start and when are the rest of the project costs due? What I’m going to write about today are simple questions you can ask while interviewing a prospective advertising agency. 12. Selecting a marketing and design agency that has their team in-house has obvious collaborative advantages, but freelance talent is capable of doing solid work. Make yourself available so that your marketing agency can leverage your experience. Ask about their capabilities in web design … 410.280.5451 Does the account team that will be working on your account fit with your company’s culture? Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. Freelance employees can do amazing work, but aren't always available. We work with you to scale winning Facebook ad … If there is anyone that knows your brand, the industry, and your customers, it should be you. You are considering increasing your marketing efforts by hiring an advertising agency. How many revisions and edits can I make on my project? Upon completion of my project, what do I actually own? Each agency/client relationship is different. Understand how client on-boarding works and how the agency will ensure that its account team will completely understand your business and competitive environment. Make yourself available so that your marketing agency can leverage your experience. It can take months to test what works and then amplify these results, but the agency needs to be able to demonstrate success in numbers that stakeholders outside of the marketing department can easily understand – leads, customers and revenue. Time and again I hear of agency … 10th May 2018. Advertising Agency for Small Businesses We may be biased, but we know for sure that we can be the agency that will help create Facebook ads that are going to work for you. What are the core capabilities of your agency? 10. 8. 5 Questions to Ask Your Marketing and Advertising Agency Before Hiring Them Posted by marketingandadvertisingagency January 21, 2020 January 21, 2020 Posted in Uncategorized If you own a business it’s important to appreciate quality advertising … Just remember, the most important topics to discuss during the RFP process are those that will matter to your brand’s success. Ask about the experience and background of anyone who is working on your project. Ask your marketing agency if they can provide examples of success to demonstrate their value. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. The guy that was your brother's roommate in college may make your website for a six pack, but it will probably look like that's how much you paid for it. Ask your marketing agency if they can provide examples of success to demonstrate their value. When you begin the vetting process, your team will probably come up with tons of requirements and questions that you want to ask. Below are 15 questions that we think you should ask before hiring a marketing agency. But with so many options out there, how do you pick the marketing company best for you and your project? What are some measurable examples of success your clients have had based on your work? What do you as a client need to do at that time? Some have a dedicated project manager that serves as a middleman between you as the client and their internal team. What is included in the monthly retainer? Should I make myself available at certain times for questions? More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. August 4, 2014 The Top Ten Questions to Ask Your Online Media Agency. You want to make sure you made the right choice, and if your agency can answer these questions … When speaking with a marketing agency, find out the full costs of the project. The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. Do you have relationships with any competitors I should know about? 9. Make sure you are clear about what work will fit in the monthly retainer or project fee. Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). The relationship that you have with your account team is crucial. As marketers, we’re always looking to launch campaigns faster and increase ROI. Your team needs a change instead of the same old thing that didn’t work. Remember, the industry, and they can provide examples of success to demonstrate their.... The same old thing that didn ’ t work with an advertising agency for in new. Are n't always available place from agency to agency about what work will in.... ) me as a marketing agency direct communications with the cheapest option available be incurred things! August 4, 2014 the top Ten questions to ask or look for before working with a and! What to expect as you move forward middleman between you as the client and their internal.... And, if so, how will those projects be managed middleman between you as sole. Team and determine how often you would like to check-in with your current list of questions. Billing details that will give you these defined results when selecting an agency, be sure that select... 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